Welcome to L'ETO Group

Our Story

It started with a single idea: the product and hospitality must be exceptional.

In 2011, Artem Login opened the first café on Wardour Street in Soho. Not a corporate venture, but a personal vision to create something genuinely different. All-day dining at its finest. Morning pastries and coffee, lunch meetings, and evening celebrations. World-class products served with genuine warmth. Thoughtfully refined, naturally welcoming.

What started as one café has become a portfolio of over 40 locations across seven countries and multiple brands. Having grown up in the restaurant industry, Artem believed hospitality was never just about service, but about crafting spaces people instinctively return to.

Our world grew, but our
values stayed the same.

Our Brands

A selection of brands, each with its own character.
From specialty coffee breaks, breakfast and brunches to everyday visits
and special occasions, the thread is the same: exceptional products,
spaces you want to linger in, and teams who genuinely care.

L’ETO CAFFÈ

Elevated, luxury caffè culture
for an exacting global clientele.

L’ETO RESTAURANT

Life-fire cooking, stunning interiors and dedicated
evening offerings in the most beautiful
landmark sites

PASTAMAMMA

Artisanal hand-made pasta restaurant.
Whether it’s unhurried family meals around
nonna’s table, breaking bread at trattoria or
early-date aperitivo, there’s always an ease,
an energy, an informality to the places you
step away from already planning your return.

MEMORIES COFFEE

L’ETO’s own coffee roastery company with the single idea
of delivering the best possible cup to it’s customers.
Working directly with a variety of farms and coffee growers,
and delivering anything from your very experiential Geisha
to your favourite Columbia, there is always a memory to
be made when drinking Memories Coffee.

MAD Restaurants

A platform for distinctive, chef-driven dining concepts,
with a focus on craftsmanship, design, and experiential hospitality.

MOI

Japanese-inspired grill, omakase bar
in the beating heart of Soho

THE LISTENING ROOM

Subterranean bar and listening room,
carefully curated cocktails, playlists and
small bites where music plays central role.

ALTA

Live-fire cooking inspired by the Navarra
region of Northern Spain

Locations

UK

UAE

Saudi Arabia

Kuwait

Qatar

Oman

Jordan

MOI

Jimi Famurewa

ALTA

TopJaw

L'ETO

Harpers Bazar Arabia

Pastamamma

Caterer Middle East

CULTURE

Put simply, we want people
to have a great time.

— Guests and teams alike. The locals who've made us their daily ritual.
The travellers who plan trips around us. The chefs who take pride in
every plate. The front-of-house teams who remember your name.

Great hospitality isn't a policy,
it's what happens when passionate people do what they love.

Partnerships

At L'ETO Group, we work closely with landlords and partners to create concepts that feel right for each location.

Our portfolio spans a range of formats, allowing us to adapt to different environments and audiences, while keeping a consistent approach to design, food and experience.

With in-house expertise across culinary, branding and operations, we focus on delivering concepts that are both commercially strong and naturally integrated within
their surroundings.

Welcome to L'ETO Group

Our Story

Our Brands

A selection of brands, each with its own character. From specialty coffee breaks, breakfast and brunches to everyday visits and special occasions, the thread is the same: exceptional products, spaces you want to linger in, and teams who genuinely care.

L’ETO CAFFÈ

Elevated, luxury caffè culture for an exacting global clientele.

L’ETO RESTAURANT

Life-fire cooking, stunning interiors and dedicated evening offerings in the most beautiful landmark sites

PASTAMAMMA

Artisanal hand-made pasta restaurant. Whether it’s unhurried family meals around nonna’s table, breaking bread at trattoria or early-date aperitivo, there’s always an ease, an energy, an informality to the places you step away from already planning your return.

MEMORIES COFFEE

MAD Restaurants

A platform for distinctive, chef-driven dining concepts, with a focus on craftsmanship, design, and experiential hospitality.

MOI

Japanese-inspired grill, omakase bar in the beating heart of Soho

THE LISTENING ROOM

Subterranean bar and listening room, carefully curated cocktails, playlists and small bites where music plays central role.

ALTA

Live-fire cooking inspired by the Navarra region of Northern Spain

Locations

UK

UAE

Saudi Arabia

Kuwait

Qatar

Oman

Jordan

MOI

Jimi Famurewa

ALTA

TopJaw

L'ETO

Harpers Bazar Arabia

Pastamamma

Caterer Middle East

CULTURE

Partnerships

A selection of brands, each with its own character.
From specialty coffee breaks, breakfast and brunches to everyday visits
and special occasions, the thread is the same: exceptional products,
spaces you want to linger in, and teams who genuinely care.

Elevated, luxury caffè culture
for an exacting global clientele.

Life-fire cooking, stunning interiors and dedicated
evening offerings in the most beautiful
landmark sites

Artisanal hand-made pasta restaurant.
Whether it’s unhurried family meals around
nonna’s table, breaking bread at trattoria or
early-date aperitivo, there’s always an ease,
an energy, an informality to the places you
step away from already planning your return.

A platform for distinctive, chef-driven dining concepts,
with a focus on craftsmanship, design, and experiential hospitality.

Japanese-inspired grill, omakase bar
in the beating heart of Soho

Subterranean bar and listening room,
carefully curated cocktails, playlists and
small bites where music plays central role.

Live-fire cooking inspired by the Navarra
region of Northern Spain