L'ETO Group

About L'ETO

Our Story

We’re proud of our culture. Of the front-of-house teams who make every guest feel like a regular from the very first visit. Of the kitchen crews who arrive before dawn to prepare each detail with care. Of the people behind the scenes who keep everything running seamlessly.

They’re more than employees. They’re the reason our guests return, time and time again.

This culture began in our very first Soho caffè in 2011. As we’ve grown, so have our people.

Members of that original Wardour Street team now lead group brands. They know what works because they helped build it. They understand our guests because they’ve served them
for years.

That’s the advantage of growing steadily and thoughtfully, alongside the same people who believed in the vision from the very beginning.

TEAM

ARTEM LOGIN
ARTEM LOGIN
Founder
ELENA SOROKACH
ELENA SOROKACH
CFO
RADOSLAW TOMASZEK
RADOSLAW TOMASZEK
Executive Pastry Chef
MAXIM TSOY
MAXIM TSOY
Regional Director
BOGDAN SUGLOBOV
BOGDAN SUGLOBOV
Country Operations Manager
IAN PANGAN
IAN PANGAN
Executive Chef
ELENA KORNEVA
ELENA KORNEVA
HR Manager,
Middle East
ANASTASIIA KOVALEVA
ANASTASIIA KOVALEVA
Regional Head
of Marketing

Join Our Team

We’re always looking for people who truly understand what it means to care.
Those who know that great hospitality isn’t about following a script,
but about genuine connection.

If you want to grow with a family-run company that now operates across seven countries, and work alongside people who have been part of the journey since
day one and still care just as deeply, we’d love to hear from you.