L'ETO Group

Welcome to L'ETO Group

From the heart of Soho
to tables around the world,
since 2011

Our Story

It started with a single idea: the product and hospitality must be exceptional.

In 2011, Artem Login opened the first café on Wardour Street in Soho. Not a corporate venture, but a personal vision to create something genuinely different. All-day dining at its finest. Morning pastries and coffee, lunch meetings, and evening celebrations. World-class products served with genuine warmth. Thoughtfully refined, naturally welcoming.

What started as one café has become a portfolio of over 40 locations across seven countries and multiple brands. Having grown up in the restaurant industry, Artem believed hospitality was never just about service, but about crafting spaces people instinctively return to.

Our world grew, but our
values stayed the same.
About L’ETO Group

Our Brands

A selection of brands, each with its own character.
From specialty coffee breaks, breakfast and brunches to everyday visits
and special occasions, the thread is the same: exceptional products,
spaces you want to linger in, and teams who genuinely care.

L'ETO Caffè

Elevated, luxury caffè culture for an exacting global clientele.
L'ETO Caffè

L'ETO Restaurant

Life-fire cooking, stunning interiors and dedicated evening offerings in the most beautiful landmark sites
L'ETO Restaurant

Pastamamma

Artisanal hand-made pasta restaurant. Whether it’s unhurried family meals around nonna’s table, breaking bread at trattoria or early-date aperitivo, there’s always an ease, an energy, an informality to the places you step away from already planning your return.
Pastamamma

Memories Coffee

L’ETO’s own coffee roastery company with the single idea of delivering the best possible cup to it’s customers. Working directly with a variety of farms and coffee growers, and delivering anything from your very experiential Geisha to your favourite Columbia, there is always a memory to be made when drinking Memories Coffee.
Memories Coffee

MAD Restaurants

A platform for distinctive, chef-driven dining concepts,
with a focus on craftsmanship, design, and experiential hospitality.

MOI

Japanese-inspired grill, omakase bar in the beating heart of Soho
MOI

The Listening Room

Subterranean bar and listening room, carefully curated cocktails, playlists and small bites where music plays central role.
The Listening Room

ALTA

Live-fire cooking inspired by the Navarra region of Northern Spain
ALTA

Locations


UK
L'ETO, Belgravia
L'ETO, Bond Street
L'ETO, Brompton Road
L'ETO, Covent Garden
L'ETO, Knightsbridge
L'ETO, Notting Hill
L'ETO, Piccadilly
L'ETO, Soho, Old Compton St
L'ETO, Soho, Wardour St

MOI

ALTA


UAE
L'ETO, Dubai, Dubai Mall
L'ETO, Dubai, City Walk
L'ETO, Dubai, Bluewaters
L'ETO, Dubai, Festival City
L'ETO, Dubai, Dubai Hills Mall
L'ETO, Dubai, Creek Harbour
L'ETO, Dubai, Dubai Marina Mall
L'ETO, Dubai, Mall of The Emirates
L'ETO, Dubai, Mirdif City Centre
L'ETO, Dubai, Palm Jumeirah Mall
L'ETO, Abu Dhabi, Yas Island
L'ETO, Al Ain, Al Ain Mall

L'ETO Restaurant, Abu Dhabi

Pastamamma, Dubai, Bluewaters


Saudi Arabia
L'ETO, Riyadh, Panorama Mall
L'ETO, Riyadh, Riyadh Park Mall
L'ETO, Riyadh, U Walk
L'ETO, Jeddah, Jeddah Park Mall
L'ETO, Jeddah, Al Tahlia
L'ETO, Dammam, Nakheel Mall

Pastamamma, Riyadh


Kuwait
L'ETO, Kuwait City, Al Hamra Mall
L'ETO, Kuwait City, The Avenues
L'ETO, Kuwait City, 360 Mall


Qatar
L'ETO, Doha, Festival City Mall
L'ETO, Doha, Villaggio Mall


Oman
L'ETO, Muscat, Mall of Oman


Jordan
L'ETO, Amman, The Boulevard Abdali
MOI
MOI is blowing minds with a genre-defying,
low-lit mashup of modern izakaya cooking
and impeccable British sourcing.

Jimi Famurewa
Jimi Famurewa
ALTA
Phenomenal… wonderful… unreal…
I don’t think I’ve had a better cured
meat in my life… such a journey…

TopJaw
TopJaw
L'ETO
The best breakfast spot in Dubai;
an immersive experience, appealing
interiors and wide ranging menu

Harpers Bazar Arabia
Harpers Bazar Arabia
Pastamamma
Pastamamma was created to celebrate
the joy of comforting, handcrafted food,
brought to life with contemporary flair.

Caterer Middle East
Caterer Middle East

CULTURE

Put simply, we want people
to have a great time.

— Guests and teams alike. The locals who've made us their daily ritual.
The travellers who plan trips around us. The chefs who take pride in
every plate. The front-of-house teams who remember your name.

Great hospitality isn't a policy,
it's what happens when passionate people do what they love.
About us

Partnerships

At L'ETO Group, we work closely with landlords and partners to create concepts that feel right for each location.

Our portfolio spans a range of formats, allowing us to adapt to different environments and audiences, while keeping a consistent approach to design, food and experience.

With in-house expertise across culinary, branding and operations, we focus on delivering concepts that are both commercially strong and naturally integrated within
their surroundings.
get in touch