L'ETO Group | Brands | MOI

MOI

Soho, London, UK

The first MAD Restaurants brand.

Two floors on Soho’s Wardour Street. Eight thousand square feet. A Japanese-inspired grill above, an omakase counter for a more intimate experience, and beneath it all,
The Listening Room. Cooking canters around live fire and binchotan charcoal. British produce. Japanese technique. Much of it prepared at the grill in full view, where the cooking show becomes part of the experience.

Launched July 2025, MOI has already become a destination in its own right.

Moi
 

MOI

MOI is blowing minds with a genre-defying,
low-lit mashup of modern izakaya cooking
and impeccable British sourcing.


Jimi Famurewa

MOI
86 Wardour St
Soho, London, UK

moirestaurant.com